What the OCTOPUS Audit Workbook Covers
The Octopus Marketing Audit is a free workbook for small business owners who've been doing a lot and quietly wondering whether any of it is actually working.
You'll work through your mission and values, your customer's path to buying, what's actually moved the needle, and what to stop doing. Each step comes with a worked example and a few reflection questions.
It's the same audit method we use with our own clients before any planning work, because good plans only come from honest audits.
Who is it For?
Who is it For?
This book is for small business owners, solopreneurs, authors and creatives, whether you've been posting for a few months or many years. It's particually useful if you have a reflective approach to learning and growing. It's not for you if you want a tickbox marketing audit template that scores you out of 100. The Octopus Audit asks questions to make you think, rather than handing over ready-made answers.
